VEST Her Podcast: Redefining Wealth and Your Money Story
- VEST
- Jan 26
- 3 min read
Updated: Jan 27
As we begin a new year, many of us are reflecting on what’s working, what needs to shift, and what we truly want, not just in our careers or personal lives, but financially as well. But let’s be honest, for many women, wealth is the last thing we feel comfortable talking about.
In this episode of the VEST Her Podcast, we explore how to reset your relationship with money, redefine what wealth means on your own terms, and build a system that actually supports the life you want. Because wealth isn’t just a number, it’s a reflection of access, freedom, and the ability to move through the world with confidence and choice.
Disclaimer: We recognize that we can’t fully coach women on how to navigate money and wealth in a short podcast, there’s deeper psychology at play that takes time to unpack, and often requires expert support. This isn’t financial advice, but a starting point for gaining clarity and reframing your relationship with money. To support you further, we’ve included tools and resources shared by VEST Members and staff below.
This Episode Is for You If
You’ve been taught that talking about money is impolite or selfish
You’ve hit career milestones, but still feel unclear about your financial picture
You want to set wealth goals this year, but don’t know where to start
You’re ready to shift from short-term survival to long-term vision
You want to build wealth in a way that aligns with your values, not someone else’s definition of success
What You’ll Learn
Why wealth is about more than salary, savings, or status
How culture, family, and systems shape our beliefs about money
A 5-step Wealth Inventory to help you get clear on your starting point
How to set one bold financial goal and the habit that supports it
Why doing this work in community changes everything
Chapters
1:00 Why Women Need A Different Money Talk
2:12 The Wealth Inventory Framework
4:06 Turn Goals Into Systems
5:27 Why Money Feels Complicated
7:13 History, Exclusion, And The Wealth Gap
8:40 Three Actions And The Power Of Community
Show Notes
Books
Platforms, Tools and Data
Profit First Method (for entrepreneurs)
“And if you feel like you’re doing everything right and still not making progress, you’re not alone.” – VEST Member, Alison Anthony, CEO United Way of Tulsa
During our Wealth Goals Session with VEST Members, Alison pointed to stagnant wages and rising costs, especially for younger workers, and shared data from United Way’s ALICE report on the growing gap between work and financial stability. Check it out
About the Host
Erika Lucas is the Founder and CEO of StitchCrew and VEST, two organizations focused on building a more equitable economy by supporting women professionals and small business owners. Erika serves on the Board of Directors for Arvest Bank, several private companies, and nonprofit organizations including The Diversion Hub and the Oklahoma City, County Health Department. Previously, she was a Partner at a private equity firm and served as Global Director at the Oklahoma Department of Commerce, leading international trade and investment efforts. Connect with Erika on Linkedin
If you enjoy the episode, share it with a friend and don't forget to leave us a review. If you are ready to take your career to the next level, apply to join our community of women professionals eager to help you get there and stay there. Learn more at www.VESTHer.co