Introducing the VEST Coaching Framework: A Guide for Peer-to-Peer Coaching
- Erika Lucas
- Apr 14
- 3 min read
At VEST, we know that some members need a bit more support as they navigate key transitions—and while we can’t coach everyone individually, we can equip our community to support one another meaningfully. That’s why we created the VEST Coaching Framework: a simple yet powerful approach to peer-to-peer coaching.
Whether you're guiding someone through a career pivot, strategizing a next move, or simply holding space to listen, this framework ensures that every conversation is empowering, action-driven, and impactful. It’s not about having all the answers—it’s about helping each other uncover them.
By leaning into this shared responsibility, we’re not only strengthening individual careers—we’re fortifying the collective power of our entire network.
The VEST Coaching Framework
The VEST Coaching Framework provides a structured yet flexible approach to peer-to-peer coaching. It helps members clarify their goals, explore possibilities, and take action—on their own terms.
But before we dive in, it’s important to clarify what coaching is—and what it isn’t.
Many of us have been conditioned to jump into problem-solving mode when a peer shares a challenge. But true coaching is not about giving advice or providing answers—it’s about guiding someone to find their own answers.
Unlike advising, which assumes an expert-client relationship, coaching operates on the belief that the person being coached already holds the answers within themselves. Our role as coaches is to validate, provide perspective, and help structure thinking—not to judge or dictate a path forward. The VEST Coaching Framework is designed to help us do that.
V – Vision: Defining the Challenge and Desired Outcome
What do you want to achieve or change? Before jumping into solutions, help the person clarify what’s really at stake. Ask open-ended questions that prompt reflection:
What challenge are you facing right now?
What outcome would feel like a success to you?
What’s driving your need for change?
Tip: Many people struggle to articulate what they want because they’re focused on what they don’t want. Encourage them to reframe their thinking: "Instead of focusing on what’s wrong, what does ‘right’ look like for you?"
E – Environment: Understanding the Current Reality
What’s happening now? What factors are influencing your situation? This step is about awareness—understanding the full picture before making a decision. Explore:
What external factors (people, systems, expectations) are affecting this challenge?
What internal factors (mindset, fears, assumptions) might be influencing their approach
What strengths or resources do they already have?
Tip: Sometimes, people are so overwhelmed by the challenge that they don’t recognize their own power in the situation. Help them see their strengths before focusing on obstacles.
S – Strategies: Exploring Options and Possibilities
What different paths could you take? What are your choices? Help them brainstorm solutions without judgment. Even if some ideas seem unrealistic. Ask:
If there were no limitations, what would you do?
Have you faced a similar challenge before? What worked?
Who or what could support you in this process?
Tip: If they’re stuck, introduce perspective shifts:
“What advice would you give a friend in your situation?”
“If you could fast-forward a year, what decision would you be glad you made today?”
T – Tangible Actions: Defining the Next Steps
What’s the next small step you can take? Change happens in small, intentional steps. Encourage them to leave the conversation with a clear, achievable action. Ask:
What’s one small step you can take this week?
What would make you feel like you’re making progress?
What support or accountability do you need?
Tip: The best action steps are specific and time-bound. Instead of “I’ll work on it,” encourage something concrete like:
“I will schedule a meeting with my manager by Friday.”
“I will research two funding options by the end of the week.”
Coaching as a Form of Support, Not Judgment
The VEST Coaching Framework is built on the belief that we are not here to judge, fix, or dictate solutions. Instead, we are here to:
Provide perspective when someone feels stuck.
Validate what they already know deep down.
Encourage action in a way that feels right for them.
Most of the time, people already know their next move—they just need a space to articulate it. Your role as a VEST Coach is to listen, reflect, and ask the right questions to bring those answers to the surface.
By using this VEST Coaching Framework, we can create a culture of empowered decision-making, where members trust their own instincts and take ownership of their paths.
