At many organizations there is a gap between the existing culture and the “desired” culture — the culture needed to support and advance the company’s goals and strategies.
In the past, organizational culture was for the most part, an initiative led by the CEO and Human Resources. HR would design a campaign to tout a mission statement and the core values the CEO and senior management developed.
This top down approach no longer works for several reasons. For one, Covid-19 has upended how leaders interact with employees and how coworkers connect with each other. The need to adapt quickly and remain flexible during the pandemic has also revealed the ineffectiveness of top-down leadership. The intensified demand for diversity, equity, and inclusion (DEI) in the workplace, and the continuing battle for talent, have led to culture becoming a strategic priority with impact on the bottom line.
But how do we build a shared-value culture?
To talk about this topic we invited Christina Cassotis CEO of the Pittsburgh International Airport (PIT) and one of the highest paid chief executives in her field. Under her leadership, Pittsburgh International Airport has been transformed into a world-leading origin-and-destination airport where she has not only reshaped the culture and long-term strategy for the region’s airports, she is redefining what it means to be an airport.
Join us as we talk to her about how organizations can remain competitive by creating a culture based on shared-responsibility where everyone in the organization has a clear, consistent, common understanding of it — and everyone works together in a deliberate and coordinated effort to cultivate it.
Christina Cassotis is CEO of the Allegheny County Airport Authority, operating Pittsburgh International Airport (PIT) and Allegheny County Airport (AGC).
Under Christina’s leadership, Pittsburgh International Airport has been transformed from a hub into a world-leading origin-and-destination airport with record growth. She has recruited multiple new domestic and international carriers, including passenger and cargo service. At the same time, Allegheny County Airport has experienced its own renaissance, capitalizing on the growth of private flying.
Christina has reshaped the long-term strategy for the region’s airports and is actively redefining what it means to be an airport.
The daughter of a pilot, Christina began her career in commercial aviation working for the Massachusetts Port Authority which operates Boston Logan International Airport. She went on to serve as Managing Officer for Airport Services for SH&E, leading a global team of aviation consultants.
Originally from New England, Christina holds a Master of Business Administration from the Massachusetts Institute of Technology Sloan School of Management and a Bachelor’s degree from the University of Massachusetts.
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