The business of caring for our loved ones with Yi-Hsian Godfrey


As proven by the Covid-19 pandemic, our economy relies on a broken care system and unpaid caregiving, which have played a major role in the pay and wealth gap for women, keeping women from fully participating in the labor force, and minimizing our economy's potential. So, why haven't we've done anything about it?

Join us as we talk to Yi-Hsian Godfrey, CEO & co-founder of Apiari, a company building the future of work for providers in the $648B care industry.

About Yi-Hsian Godfrey

Yi-Hsian Godfrey is the CEO & co-founder of Apiari, a company building the future of work for providers in the $648B care industry. A former small business marketer at American Express, Yi-Hsian is building a more effective US care ecosystem by giving providers the right tools, resources and support to manage their jobs more efficiently. Born in Taiwan, raised in NYC and now living in England, Yi-Hsian has seen how care is a universal need across different cultures and countries. Having worked in corporate for over 20 years and building a start-up with two young children, she has journeyed through many of the difficult paths working parents, especially working mothers, face in juggling personal aspirations and life’s demands. She holds an MBA from NYU's Stern School of Management and dual BA and BS degrees from Boston University.


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Show Notes:

Apiari

Care.com

Urbansitter