In our latest podcast episode, we talk to Nadya Okamoto, co-founder of August and Gen Z marketing expert, about how we can better understand, support, and leverage Gen Z in the workplace.
Join us as we unravel the myths and misconceptions that often surround GenZ.
Nadya's fresh perspective comes from her own experiences and expertise in understanding Gen Z's mindset and motivations. Together, we challenge the stereotypes and preconceived notions about Gen Z's approach to work and explore the real-life dynamics of this tech-savvy and socially conscious generation. Tune in and gain valuable insights to bridge the generation gap in the modern work environment.
Special thanks to VEST Member Perrin Clore Duncan for moderating the session.
Bios and show notes for both Nadya and Perrin can be found below.
This episode is sponsored by Audible ,the leading provider of audiobooks, podcasts, guided wellness programs, theatrical performances and more. They have over 1000 titles for you to choose from, including our Guest’s book - Period Power. Click on this link and get a 30 Day Free Trial plus a free credit to use on Nadya's book!
In this episode we also deconstruct Gen Z's complex relationship with technology and social media, discussing the multifaceted impact on their mental health. We scrutinize their demand for transparency and accountability, the value they place on human connection in a digitized world, and their stance on data privacy. Join us as we dissect the profound influence of social platforms on lifestyles of this tech-savvy generation. In the climax of our conversation, we delve into the hot topic of gender inclusivity from a Gen Z perspective, their professional expectations, and strategies to facilitate their career advancement. Nadya illuminates her advocacy journey for gender inclusivity in the period space, the resistance she has encountered, and the scarcity mindset of capitalism. We also examine Gen Z's brand loyalty, the importance of brand representation, and its impact on their purchasing decisions. This is your chance to comprehend this dynamic generation, their outlook, and how we can better support them. Tune in for a riveting exploration into the world of Gen Z at work.
About Nadya Okamoto
Nadya Okamoto is the co-Founder of August, a lifestyle period brand, author of PERIOD POWER: a Manifesto for the Menstrual Movement, and former Executive Director of the nonprofit PERIOD. Nadya is also a social media creator with over 4m Tiktok followers and host of the podcast, Tigress. A Forbes 30 Under 30 honoree, Gen Z marketing expert and Harvard College recent graduate. Connect with Nadya on LinkedIn
About Perrin Clore Duncan
Perrin Clore Duncan works at the Arnall Family Foundation, where she focuses on criminal justice reform. Perrin is an advocate for inclusive collaboration as our communities collectively work to improve systemic challenges. Perrin graduated Cum Laude from DePauw University and has a Masters of Fine Arts from the Burren College of Art in Ireland. Her artwork has been shown in galleries nationally and internationally.
Welcome to Your Bland New World, Nadya references this article during the episode to outline how easy it is to launch a new company in today's world.
Period Power, A Manifesto for the Menstrual Movement, Nadya's book.